Perspective shifting insights:
from complexity to clarity
from insights to change
from what‘s now to what’s next

Conifer is a human-centered research  and innovation consultancy.

We blend ethnographic, quantitative, and design research methods to uncover transformative insights and drive meaningful change. Our approach is designed to broaden perspectives, explore possible futures and identify needs that can drive true innovation, market differentiation, and business growth.

No matter the project, our approach is:

Custom + Creative

Our approach brings creativity to rigorous methods tailored for consumer and B2B- focused projects.

Human-Centered

With a tireless pursuit of the “Why?,” we help our clients align business decisions around the lives and needs of real people.

Tech Smart

We leverage technology while ensuring that research remains rooted in human experiences, emotions, and cultural nuance.

Action-Oriented

We translate insight into action that delivers real impact—on people, experiences, and business outcomes.

OUR CLIENT PARTNERS

If people do it, we study it. For over twenty years our cross-disciplinary team has collaborated across industries and across the globe. We have served clients in a variety of industries, retail, healthcare, food & beverage, technology, media, consumer goods, automotive, finance, insurance, education, lifestyle, hospitality, workplace, travel and B2B.

STRATEGIC FOCUS

We support local and global client teams with a range of strategic objectives from defining audiences, identifying opportunity spaces to creating and advancing concepts that drive growth.

Foundational Insights & Opportunity Definition

Expand knowledge of customers and experiences through a holistic view of attitudes and usage, to lay the groundwork for strategic decisions and future applications.